About Healthy Living Marketing

For companies seeking to protect their equity and grow their customer base, Healthy Living Marketing is a specialty marketing services firm that facilitates meaningful, healthy relationships with the Conscious Public to generate brand familiarity, consideration and preference. In doing so, our clients create incremental and real value for the Conscious Public and a competitive advantage for themselves.

How does Healthy Living Marketing create meaningful, healthy relationships for our clients?

Successful brands have embraced a committed Social Purpose strategy that engages the Conscious Public through shared commitments and experiences.  To fulfill our obligations to deliver successful integrated Social Purpose programs for our clients, we organize our efforts across three simple primary activity areas:

1. Shaping the message (and the action to follow)

As brand experts, we understand that sound marketing communication strategy must be rooted in the brand – its values, its credentials, its unique position, the market role, and its promise. Social Purpose, when included in the Brand Proposition, must be authentically grounded, sincere, and committed.

Once the brand is clearly defined, we work on two fundamental fronts: gaining an understanding of how the brand is perceived by the Conscious Public, and two, plotting the brand to gain insight within the competitive eco-system and mapping perceptual associations. Ultimately, it’s how the Conscious Public perceives the brand, and whether a considered Social Purpose is seen as relevant and credible, that will determine our ultimate success.

From this insight, we create and test message options that serve as the foundation of the program to follow.

2. Creating the Brand Engagement Platform (by leveraging Relevant Content and Shared Purpose)

By catalyzing and sustaining Brand Engagement, with the brand participating in a shared Social Purpose with the Conscious Public, Brand Reputation and Trust grow, and relationships are fostered.

At the heart of this activity is the creation of a Content Strategy where we consistently “humanize” the brand, both online and offline, through well crafted, valued experiences that evoke Shared Purpose for the Conscious Public and brand alike. Integrated activities should include Search Engine Optimization, Social Media strategies and deployment, program Micro Sites, Experiential Events, Key Influencer Relationships, Cause/Community organizational partnerships, and other outreach actions.

3. Tracking our efforts (and analyzing the data to determine Key Learnings)

While we list this activity last, fundamentally, this is where we begin our process. Every client engagement, small or large, starts with a mutual determination of what we’re working to achieve, and how we are going to measure the success of the program. While our efforts are initially directed to maintaining, improving or restoring Brand Reputation and Trust, we are also cognizant that our activity must support transactional requirements as well. No surprise, and to that objective, we seek to include and involve all stakeholders across all channels in our programming – after all, all parties can benefit.