Fostering Profitable Relationships

We’re quickly tabulating the results of our annual survey where we speak directly to over 2,500 health-inspired adults from around the country about their health behaviors and choices. We then apply demographic measures to capture educational levels attained, household incomes, home ownership, and a variety of product and service category consumption behaviors weighed against national averages – all to compare, contrast, and demonstrate just how unique the Healthy America segment is. We then project the data to a national scope. Read More » » » »

Functional food and beverage products offer manufacturers and retailers with an abundance of marketing opportunities. Andrew Wolf, a retail analyst for BB&T Capital Markets, said it best with a recent quote – “a huge number of people have become interested in changing the way they eat. There’s a societal shift that’s the basis of all this demand.” And given the inherent nature of functional food and beverage products that offer an abundance of “healthier” benefits to consumers, marketers can align the functional benefits of these products with a range of content subjects, experts, and relevant occasions that affiliate the product to niche health-conscious audiences for early adoption, greater frequency of purchase, and ultimately greater consumption. Read More » » » »

With an emerging mind-set that is being driven by a multitude of forces, functional Food and Beverage manufacturers are well positioned to inject themselves in to an integral position as consumers continue to evolve their attitudes about health and well-being.
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With all of the prognosticators and experts weighing in on the expected latest Health & Wellness trends for 2012, I’m going to choose to do something different this year. Yes, rather than anticipate where people will be heading with their healthy lifestyle behaviors and choices, I’d like to paint a point-by-point vision of hope for our society that will serve as a guide for achieving a higher degree of Health. It goes like this: Read More » » » »

According to Active Life, an Austin, Texas-based organization whose mission is to make healthy the norm by generating a persistent demand for healthy living among all sectors of society, the declining health of Americans is not merely the result of increased obesity, overweight and diabetes rates. Rather, the negative health outcomes are the result of a culture and society in which unhealthy has become the norm. Read More » » » »