Fostering Profitable Relationships

With all of the prognosticators and experts weighing in on the expected latest Health & Wellness trends for 2012, I’m going to choose to do something different this year. Yes, rather than anticipate where people will be heading with their healthy lifestyle behaviors and choices, I’d like to paint a point-by-point vision of hope for our society that will serve as a guide for achieving a higher degree of Health. It goes like this: Read More » » » »

According to Active Life, an Austin, Texas-based organization whose mission is to make healthy the norm by generating a persistent demand for healthy living among all sectors of society, the declining health of Americans is not merely the result of increased obesity, overweight and diabetes rates. Rather, the negative health outcomes are the result of a culture and society in which unhealthy has become the norm. Read More » » » »

In an effort to help their customers embrace healthier nutrition and lifestyles, many supermarket chains, supported by Better-For-You brand manufacturers, are integrating in nutrition scoring campaigns for products in their stores. It’s just another example of how health and well-being awareness is become more prevalent in our society as helpful, simple-to-use educational information is being utilized to direct customer purchases, preferences and behaviors. Here’s an overview on the two leading nutritional scoring systems. Read More » » » »

At this time in 2011, health is top-of-mind for many people. Perhaps instigated by this long-term recession where most have been greatly affected, many have come to realize that the way in which we lead are lives has been built upon a shaky foundation that is unsustainable, both personally as well as for the society we live in. Perhaps most importantly, many people have come to realize that their personal health, quality-of-life, and longevity are most important. As a result, many of us are questioning where and how we live, whom we associate with, and how and why we consume. Read More » » » »

Healthy trends continue to take center stage with trends and developments coming from all sectors of the market. Each of these recent news items impacts Better-For-You product marketers, but moreover, forces you to navigate your brands through a complex, ever-changing world where ultimately, strong opportunity for brand growth exists. Read More » » » »